LIKE ALL GREAT IDEAS, IT BEGAN OVER COFFEE.
Nearing the end of a semester spent studying Gensler's four work modes, a team of designers (including myself) met for brunch to brainstorm a project idea combining aspects of each individual's semester projects. After hours of deliberation, a verdict was reached - we would create an international start-up advertising agency, with offices in major cities of the U.S. and abroad. Creating multiple offices worldwide assures that we touch on the significance of the work modes, making the company fully functional for its entire community, from its remote employees to the employees at each city's headquarters.
WHAT IS THIS COMMUNITY?
Initially pitched in the heart of the LA Arts District, a brand, a name, and a culture developed. This culture was formed through the incorporation
of local characteristics that could be implemented location to location, region to region. By combining what we call “coffee shop” methods, meaning a relaxed, flexible environment and program, with local cultural practices found throughout the city, like graffiti, we have created a community that was founded on inspiration, thrives on innovation, and focuses on the current office trend that is urbanization.
With offices in Los Angeles, Manhattan, Cincinnati, Denver, and our very own home of Lexington, we felt that the simplest, most effective way to differentiate these offices is to name them by their area codes. The protoype for our project is the first and largest office of the five, located in Los Angeles, California.
This is ACCESS 213.
GENSLER'S WORK MODES
Similar to a coffee shop, we are providing a variety of work modes and amenities that revolve around access to focus, collaboration, learning, and social spaces.
F O C U S
P R I V A T E O F F I C E
Just like a coffee shop can be used for heads down work, the workplace should provide people with an environment that allows for a retreat from distractions found in the office.
C O L L A B O R A T I O N
C A F É
A lot of times, we come up with forms of inspiration through the interaction with others. By implementing spaces that promote positive communication, these interactions become the stepping stones of future ideas.
L E A R N I N G
C H I L D R E N ' S A R E A
How does one grow? Just as the barista learns to build your favorite drink at your local shop, one must be surrounded by elements that will teach and inspire them. This can be incorporated through many means of health & wellness, as well as different learning opportunities.
S O C I A L
L O B B Y
Like running into your next door neighbor in line, the environment should provide necessary opportunities for spontaneous interactions. These casual meetings help to increase the sharing of ideas and the growth of community culture within a workplace.