an introduction to AWD Branding

Andrea Woodlee Design offers custom branding services, tailored for new small biz owners and personal brands.

 

Take a look at some past projects by scrolling through the gallery below, or follow me on Instagram where I frequently share my latest projects. If you're interested in building your new branding collateral with me, fill out the forms linked below each branding package. 

mini branding package                                       $500

The Mini Branding Package is a fast-paced branding experience. This package is tailored to your unique needs rather than checking a list of standard design features. New to social media? I can create your Facebook banners, Instagram story templates, and the like. I’ll get to know more about you and your goals for your new brand, and we can discuss potential add-ons in addition to the included features below.

Logo Design

  • 3 logo marks:

    • Primary mark

    • Alternate mark

    • Favicon

  • Web and print files:

    • An .eps (Encapsulated PostScript) file for your finalized logo concept

    • Vector PDF file of each logo mark

    • Three high-res .JPG logo file with a white background, in both CMYK (for print), Grayscale, and RGB (for web use).

    • Three high-res .PNG logo file with transparent background.

​Typography*
 

  • A 3-font typography palette that reflects your brand’s visual identity.

Branding Guide

  • A quick reference PDF Branding Guide including:

    • RGB brand colors

    • CMYK brand colors

    • Web Safe color hex codes (for web design)

    • Typeface names and usage instructions

Stationery

  • 100 double sided business cards for one (1) team member OR
    a double sided business card design template with blank spaces to plug in info of all employees when printing.
     

* added costs

Interested in the Mini Branding Package? Fill out the form here.

 

basic branding package                                        $750

The Basic Branding package is perfect for building a small scale brand collateral from the ground up.

 

This particular collateral is tailored to what I lovingly refer to as "tiny scale" brands, like a growing side hustler, a brand new biz owner, a one-woman show. The goal of this package is to build a cohesive brand that can grow with your long term development at whatever rate you desire. For many of my basic branding clients, this is the first time they have given this much thought to their brand. I encourage you to take the time to read through the form below to see if you are in a position to take on the basic branding package.

Logo Design

  • 5 logo marks:

    • Primary mark

    • Secondary mark

    • Alternate mark

    • Monogram

    • Favicon

  • Web and print files:

    • An .ai (Adobe Illustrator) and .eps (Encapsulated PostScript) file for your finalized logo concept

    • Vector PDF file of each logo option

    • Five high-res .JPG logo file with a white background, in both CMYK (for print), Grayscale, and RGB (for web use).

    • Five high-res .PNG logo file with transparent background.
       

Your Brand's Color Palette

  

  • An 8-tone colorway that helps you visualize your brand’s identity. This colorway can set the tone for your social media presence as well as your website.

​Typography*
 

  • A 3-font typography palette that reflects your brand’s visual identity.

Moodboard and Branding Guide

  • A handy PDF Brand Moodboard including colorways, logos, and strategic notes describing the concept,
    textures and other design elements that will guide your brand’s communications.

  • A quick reference PDF Branding Guide including:

    • RGB brand colors

    • CMYK brand colors

    • Web Safe color hex codes (for web design)

    • Typeface names and usage instructions

  • A personal USB, with all branding collateral neatly labeled

Stationery

  • 100 double sided business cards for one (1) team member OR
    a double sided business card design template with blank spaces to plug in info of all employees when printing

  • Custom letterhead design

  • Custom branded thank you cards and coordinating envelopes


 

* added costs

Interested in the Basic Branding Package? Fill out the form here.

deluxe branding package                                                                                                            $1550

The Deluxe Branding package is a premium approach to the Basic package, offering all of the same components as well as a website design with basic SEO. This package is a complete collection of branding collateral to set your small business up for success.

 

If you’ve been overwhelmed by the idea of introducing a website to your brand, this package is for you! In today’s digital age, there’s a huge push to diversify your online presence. With your fully branded basic website, you have the freedom to curate your very own platform to share whatever, whenever. Wix is a user-friendly cloud-based web development platform that you’ll be able to make edits to on your own once our project is done.

Basic Wix Website Setup

This is not an extensive website design, it is meant to set you up for success while building your own site and content.

  • Your site includes up to five (5) web pages, featuring your new branding collateral:

    • Home page

    • Contact page

    • Up to three (3) additional pages of your choice
       

Logo Design

 

  • 5 logo marks:

    • Primary mark

    • Secondary mark

    • Alternate mark

    • Monogram

    • Favicon

  • Web and print files:

    • An .ai (Adobe Illustrator) and .eps (Encapsulated PostScript) file for your finalized logo concept

    • Vector PDF file of each logo option

    • Five high-res .JPG logo file with a white background, in both CMYK (for print), Grayscale, and RGB (for web use).

    • Five high-res .PNG logo file with transparent background.
       

Your Brand's Color Palette

 

  • An 8-tone color palette that helps you visualize your brand’s identity, great to share with brands or clients.

 

​Typography*

  • A 5-font typography palette that reflects your brand’s visual identity. If you wish to download the font to use for future in-house projects, you will be responsible for paying for font license.

Moodboard and Branding Guide

  • A handy PDF Brand Moodboard including colorways, logos, and strategic notes describing the concept,
    textures and other design elements that will guide your brand’s communications.

  • A quick reference PDF Branding Guide including:

    • RGB brand colors

    • CMYK brand colors

    • Web Safe color hex codes (for web design)

    • Typeface names and usage instructions

    • A personal USB, with all branding collateral neatly labeled

Stationery

  • 100 double sided business cards for one (1) team member OR
    a double sided business card design template with blank spaces to plug in info of all employees when printing

  • Custom letterhead design

  • Custom branded thank you cards and coordinating envelopes

Product/Service Line Sheet

  • Your line of products or services, designed in line with your new branding suite. Same fonts, colors, motifs, etc. You'll share a folder with me, either on DropBox or via email, of your list of products, pricing, and anything else you want included in your product line sheet, and I will design the PDF for you to share with buyers.
     

* added costs

 

Interested in the Deluxe Branding Package? Fill out the form here.

Copyright 2019 Andrea Woodlee Design
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