an introduction to AWD Branding

Andrea Woodlee Design offers custom branding services, tailored for new small biz owners and personal brands.

 

Take a look at some past projects by scrolling through the gallery below, or follow me on Instagram where I frequently share my latest projects. If you're interested in building your new branding collateral with me, fill out the forms linked below each branding package. 

mini branding package                                       $500

The Mini Branding Package is a fast-paced branding experience. This package is tailored to your unique needs rather than checking a list of standard design features. New to social media? I can create your Facebook banners, Instagram story templates, and the like. I’ll get to know more about you and your goals for your new brand, and we can discuss potential add-ons in addition to the included features below.

Logo Design

  • 3 logo marks:

    • Primary mark

    • Alternate mark

    • Favicon

  • Web and print files:

    • An .eps (Encapsulated PostScript) file for your finalized logo concept

    • Vector PDF file of each logo mark

    • Three high-res .JPG logo file with a white background, in both CMYK (for print), Grayscale, and RGB (for web use).

    • Three high-res .PNG logo file with transparent background.

​Typography*
 

  • A 3-font typography palette that reflects your brand’s visual identity.

Branding Guide

  • A quick reference PDF Branding Guide including:

    • RGB brand colors

    • CMYK brand colors

    • Web Safe color hex codes (for web design)

    • Typeface names and usage instructions

Stationery

  • 100 double sided business cards for one (1) team member OR
    a double sided business card design template with blank spaces to plug in info of all employees when printing.
     

* added costs

Interested in the Mini Branding Package? Fill out the form here.

 

OH MY!
Where do I even begin! I contacted Andrea because

I was in need of a new logo to order some business cards.

She sent me her rates, where I decided to upgrade and do

her mini branding package! I am so thrilled with her work

and patience with me through this process! Andrea made

sure I was completely satisfied with my logos and knew

exactly the direction I wanted to go right off the bat!!

 

Andrea was very professional and very quick to respond

to all emails. There was a moment where I had no clue

what I wanted because she sent me so many designs

that I loved!!! I 100% would recommend Andrea! I know

for a fact I will be hiring Andrea again for the future!

 

Thank you so much you talented human!!!!

 

Sadie Mak Photos

Mini Branding Package Client

 

 

classic branding package                                       $875

The Classic Branding package is perfect for building a small scale brand collateral from the ground up.

 

This particular collateral is tailored to what I lovingly refer to as "tiny scale" brands, like a growing side hustler, a brand new biz owner, a one-woman show. The goal of this package is to build a cohesive brand that can grow with your long term development at whatever rate you desire. For many of my classic branding clients, this is the first time they have given this much thought to their brand. I encourage you to take the time to read through the form below to see if you are in a position to take on the basic branding package.

Logo Design

  • 5 logo marks:

    • Primary mark

    • Secondary mark

    • Alternate mark

    • Monogram

    • Favicon

  • Web and print files:

    • An .ai (Adobe Illustrator) and .eps (Encapsulated PostScript) file for your finalized logo concept

    • Vector PDF file of each logo option

    • Five high-res .JPG logo file with a white background, in both CMYK (for print), Grayscale, and RGB (for web use).

    • Five high-res .PNG logo file with transparent background.
       

Your Brand's Color Palette

  

  • An 8-tone colorway that helps you visualize your brand’s identity. This colorway can set the tone for your social media presence as well as your website.

​Typography*
 

  • A 3-font typography palette that reflects your brand’s visual identity.

Moodboard and Branding Guide

  • A handy PDF Brand Moodboard including colorways, logos, and strategic notes describing the concept,
    textures and other design elements that will guide your brand’s communications.

  • A quick reference PDF Branding Guide including:

    • RGB brand colors

    • CMYK brand colors

    • Web Safe color hex codes (for web design)

    • Typeface names and usage instructions

  • A personal USB, with all branding collateral neatly labeled

Product/Service Line Sheet

  • Your line of products or services, designed in line with your new branding suite. Same fonts, colors, motifs, etc. You'll share a folder with me, either on DropBox or via email, of your list of products, pricing, and anything else you want included in your product line sheet, and I will design the PDF for you to share with buyers.

Stationery

  • 100 double sided business cards for one (1) team member OR
    a double sided business card design template with blank spaces to plug in info of all employees when printing

  • Custom letterhead design

  • Custom branded thank you cards and coordinating envelopes


 

* added costs

Interested in the Classic Branding Package? Fill out the form here.

Andrea worked with me on a basic branding package for my

online presence. She was a joy to work with! She took the

random ideas I had and used them to build a cohesive collection.

 

The collateral Andrea provided made it easy for me to develop
consistency in my digital presence. Also, the paper products

included with my package were gorgeous and very high quality.

The mood board so completely represents me that I ended up

setting it as my laptop wallpaper! Every time I look at my logo,

name banner, and everything else Andrea provided it brings a

huge smile to my face! I highly recommend Andrea if you're

looking for help bringing polish and consistency to your brand.

 

Stephanie Muxfeld

Classic Branding Package Client

pssst. I also do resumes!

I don't advertise this service, but if you're interested in increasing your chances of getting hired by your dream job, fill out the form right here.

A S  F E A T U R E D  O N

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